About Texas Natural

Texas Natural was built on a simple idea: people deserve to know where their food comes from, how it’s raised, and who stands behind it.

We are a Texas-based, rancher-owned protein brand focused on producing 100% natural, grass-fed and naturally raised meats. From the pasture to the plate, our goal is to create a more direct, transparent connection between ranchers and the communities they feed.

Rooted in Texas Ranching

Texas ranching has always been about stewardship—of the land, the animals, and the people who depend on them. At Texas Natural, that tradition guides every decision we make.

Our cattle are raised on pasture, managed with care, and finished with intention. We prioritize natural growing conditions, responsible animal handling, and practices that respect both the land and the animal. No shortcuts. No mystery.

This isn’t industrial agriculture. It’s ranching done the way it was meant to be—scaled with purpose, not pressure.

What “100% Natural” Means to Us

Food labels can be confusing. We believe clarity matters.

When we say 100% natural, we’re talking about proteins raised without unnecessary additives or artificial inputs. Our focus is on straightforward food—raised, processed, and delivered with transparency.

We don’t believe in tearing down other agricultural systems. Many producers work hard under different models. Texas Natural simply exists to offer another option—one rooted in pasture-based ranching and direct accountability.

Why Grass-Fed and Naturally Raised

Grass-fed beef represents a return to a more traditional approach to raising cattle. Animals spend their lives on pasture, moving naturally and grazing as they were intended to.

For us, grass-fed and naturally raised practices align with our values of:

• Respect for animal welfare
• Responsible land management
• Transparency in sourcing and production
• Consistency customers can trust

These choices shape not only the beef we produce, but the kind of company we’re building.

Rancher-Owned. Community-Focused.

Texas Natural was created to strengthen the connection between ranchers and consumers.

Ranchers deserve a fair return for the work they do. Families deserve access to food they can feel confident serving. By shortening the supply chain, we’re able to support both—without relying on commodity markets or anonymous sourcing.

This model allows us to stay accountable, adaptable, and honest in how we operate.

Looking Ahead

We’re starting with grass-fed beef, but our vision extends further. As Texas Natural grows, we plan to expand into other naturally raised proteins, always guided by the same principles of transparency, quality, and respect.

Whether you’re new to pasture-raised meats or have supported local ranching for years, we’re glad you’re here.

Texas Natural is more than a brand—it’s a commitment to doing things the right way, for the long haul.